OUR STORY

Clay covered + forever making.

At CLAY + CRAFT, we believe in the transformative power of art. We understand its ability to evoke joy, inspire introspection, infuse warmth into a home, foster connections and contribute to overall well-being.

Our artwork has been featured in television commercials, found a cherished place in homes and restaurants nationwide and is a favorite among the most accomplished interior designers.

Led by Owner and Artist Nicole Novena, CLAY + CRAFT has also taught thousands of individuals how to make ceramics, inspiring others to embark on their own creative journeys.

In 2025 Nicole launched an online education section to the CLAY + CRAFT website to expand to a worldwide audience.

This creative endeavor is the output of 20+ years of pottery expertise coupled with 15 years of marketing + business experience. CLAY + CRAFT has been named a “Best of San Diego” business by San Diego Magazine and is an Etsy Design Award Finalist.

From humble beginnings to store fronts and studios to now an exclusive online storefront thank you for being a part of our creative community!

Follow along at @clayandcraftco on Instagram.

Nicole Novena - Clay & Craft

OUR MISSION

LESS IS MORE - Everything we do is handcrafted with intention. CLAY AND CRAFT creates timeless, minimal and thoughtfully designed ceramics and artwork to feel good and function well. We strive to create heirlooms that stand the test of time with a less is more approach.

LINK TO NATURE - From the earth’s soil to sculptural or functional, useful organic objects to fuel our everyday. We’ve found that magical raw yet refined blend while honoring nature along the way.

SLOW MADE - We’re about getting back to the basics, conscious consumption, thoughtful gifting, celebrating handmade and championing modern artisan culture.

SPARK JOY + SPREAD JOY - Creativity is contagious and we’re on a mission to spread it. From sharing our craft to encouraging creativity, we believe in creative care and that art can be life changing.

LEARN. FLOW. GROW - We accept the process, the road less travelled, relish the instant gratifications, practice patience and live Aloha.

Ceramics tools

CLIENTS + COLLABORATIONS:

CLAY AND CRAFT has been honored to work with some impressive people and cutting edge businesses. From international coffee brands to restaurants, advertising agencies, retailers, new and old brands, interior designers, hospitality consultants and accomplished photographers.

Black background with white text that says 'west elm'
Text displaying the name 'Andrew Reilly' in black font on a white background.
Circular logo with the letters E and L separated by a small X in the center.
NuttZo logo in black text
Heritage Goods & Supply logo with a fork above the text
Text that reads 'KELLIE PATRY' in bold, black, stamped-style font.
Logo with the text 'al frisko' inside a circle.
Graphic logo resembling a stylized face with three dots on the left and a curved shape on the right
Line drawing of a coffee grinder with the words IRONSMITH COFFEE ROASTERS underneath
Text saying 'the plot' with a small sprouting plant growing from the letter 't'
Black circular logo with the text 'FORTE MARE' in white capital letters
Elegant handwritten text that reads "hazel's roots."
Black and white logo with the letters 'E' and 'S' separated by an ampersand
A round logo with a gray background and three curved black, dark gray, and light gray stripes. The text in the center reads 'COFFEE CO' above 'ound', with the 'b' stylized as a pair of interlinked rings or loops.